Marketing a consultant
Why so much gets refused, what a cooldown protects, and what a message may claim.
Marketing sends a consultant to people who might place them. Most of what it will not do is more interesting than what it will.
Why so much gets refused
Every send is checked against five separate limits and against what is actually evidenced on the profile. Refusals are kept and grouped, because why the desk cannot market somebody is usually a more useful list than what it sent.
The cooldown
Somebody who heard about a consultant three weeks ago hears again only if something changed — they asked for the resume, a matching requirement arrived, availability moved. Repetition without news is how a contact stops reading you.
Claims are checked
Every skill and every year in a message is checked against the evidence on file. An inflated claim is found at the first technical screen, and the cost is not the submission — it is the vendor.
Levels of automation
At every level but the last, a person reads the message before it goes. The last one is turned on deliberately, by a manager, for one consultant at a time.
Frequently asked
Why can I not market somebody at all?
Nobody is entered into outreach by hand. People arrive from the bench, and only once somebody has approved a marketing resume for them.
Can I override a refusal?
A warning can be overridden by a person with a reason, which is recorded. A block cannot — those are the ones that cost you a relationship.
Does a reply stop the follow-ups?
Any meaningful reply stops the sequence for that recipient. The automated nudge after somebody has already answered is the message that costs the relationship.
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